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STC holds 9th Annual Communication Arts Festival “A Media Hub for the Valley”

The Communication Department at South Texas College held its annual event dedicated to connecting students with entrepreneurs and business leaders who are using communication to make a difference in their communities.

STC’s 9th Annual Communication Arts Festival: A Media Hub for the Valley took place Friday, April 6, 2018, at STC’s Cooper Center.

“This is on a whole new spectrum, and we are striving to explore our identity as the Rio Grande Valley through new media,” said Andrea Fuentes, communications professor at STC and coordinator of the annual event. “Our goal was to talk about how impactful media is, in both a non-traditional and traditional sense so that people would continue to feel motivated about these industries. We want people to follow their passions and know that, yes; they can find their place within these media outlets.”

Included in the event were panelist Robert Lopez, the web series blogger from Three Shots, Three Questions, husband and wife duo, Giselle and Ruben Villarreal from Bold Media and Brand Hub and RGV Foodster, Sirheem Fuentes. Each one highlighting their success as local social media entrepreneurs that complement this year’s theme of “A Media Hub for the Valley.”

Also, present at the event was the attendance of local radio DJs Billy Santiago from Wild 104, Roxy from 107.9 Mix FM, Mando San Roma from Super Tejano 102.1, and Rock and Roll James from Q. 94. the rock station. This was the first time that all local radio personalities came  together to speak in an academic setting about the industry and what they do.

“It was a blast”, said Rock and Roll James from Q94 rock station. “I love spending time and sharing my life, profession, and experience with our youth.”

For more information about the event, please visit https://www.southtexascollege.edu/info/caf/ or contact festival director Andrea Fuentes at 872-5623.

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